

MADOVERSHARES
MADOVERSHARES

Delivering personalized stock consultation
to the new markets.
Rebranded Madovershares
to stand out from the competition and support the growth in the
market.
Created a incredible visual
brand to convey a premium service to their clients.
Increased the revenue to twice it’s initial growth and 1.5 times the number of clients.


MADOVERSHARES
MADOVERSHARES

Delivering personalized stock consultation
to the new markets.
Rebranded Madovershares
to stand out from the competition and support the growth in the
market.
Created a incredible visual
brand to convey a premium service to their clients.
Increased the revenue to twice it’s initial growth and 1.5 times the number of clients.


MADOVERSHARES
MADOVERSHARES

Delivering personalized stock consultation
to the new markets.
Rebranded Madovershares
to stand out from the competition and support the growth in the
market.
Created a incredible visual
brand to convey a premium service to their clients.
Increased the revenue to twice it’s initial growth and 1.5 times the number of clients.
Rebranded Madovershares
to stand out from the competition and support the growth in the
market.
Created a incredible visual
brand to convey a premium service to their clients.
Increased the revenue to twice it’s initial growth and 1.5 times the number of clients.
Challenge
Challenge
Challenge
Madovershares was working with limited number of clients and the founder came to me with a proposition to expand the business, we decided to bring the business to the online platform so that the new clients get to know about the service they were offering.
They needed a new brand to unify their look to stand out in the market and the positioning as they moved to new clients. They also want their clients to have a premium feel of their service .
Madovershares was working with limited number of clients and the founder came to me with a proposition to expand the business, we decided to bring the business to the online platform so that the new clients get to know about the service they were offering.
They needed a new brand to unify their look to stand out in the market and the positioning as they moved to new clients. They also want their clients to have a premium feel of their service .
Brand Research
Brand Research
Brand Research
In order to gain insight and understanding, I dive in to the madovershares to know about their services and the client insights. At this point I learnt that a design is definitely needed. The design should be simple and authentic to adapt and bring a sense to the community.
In order to gain insight and understanding, I dive in to the madovershares to know about their services and the client insights. At this point I learnt that a design is definitely needed. The design should be simple and authentic to adapt and bring a sense to the community.
In order to gain insight and understanding, I dive in to the madovershares to know about their services and the client insights. At this point I learnt that a design is definitely needed. The design should be simple and authentic to adapt and bring a sense to the community.
Brand Identity
Brand Identity
Brand Identity
As madovershares is a combination of three words, still it is hard to forget once you hear the name as it is chosen cleverly and the founder believes that the whole market is a combination of bearish and bullish market. I understand that a new logotype is to be designed to establish a unique and bold communication with their clients.
As madovershares is a combination of three words, still it is hard to forget once you hear the name as it is chosen cleverly and the founder believes that the whole market is a combination of bearish and bullish market. I understand that a new logotype is to be designed to establish a unique and bold communication with their clients.
As madovershares is a combination of three words, still it is hard to forget once you hear the name as it is chosen cleverly and the founder believes that the whole market is a combination of bearish and bullish market. I understand that a new logotype is to be designed to establish a unique and bold communication with their clients.



Old
Old
Old

MADOVERSHARES
MADOVERSHARES

New
New
New
Are You “MAD OVER SHARES”
Are You “MAD OVER SHARES”
Are You “MAD OVER SHARES”
Behind Logo
Behind Logo
Behind Logo
The logotype should be so simple and static which describes their business language. After a lot of iterations and discussions, I designed a logo which has both impressions of bear and bull, which also a relation with the stock market and simple at the same time.
The logotype should be so simple and static which describes their business language. After a lot of iterations and discussions, I designed a logo which has both impressions of bear and bull, which also a relation with the stock market and simple at the same time.
The logotype should be so simple and static which describes their business language. After a lot of iterations and discussions, I designed a logo which has both impressions of bear and bull, which also a relation with the stock market and simple at the same time.



The logotype is designed cleverly as it has a shape of letter “S” and it is inclined at an acute angle, which represents the business growth, and the empty space shows letter “M” which represents mindset, madness and money. We all know if one has to make money in the stock he/ she should have a suitable mindset and madness to their passion of stock market, and the company has both mindset and madness , which sets them apart from their competition. The color of the logotype is neutral white.
The logotype is designed cleverly as it has a shape of letter “S” and it is inclined at an acute angle, which represents the business growth, and the empty space shows letter “M” which represents mindset, madness and money. We all know if one has to make money in the stock he/ she should have a suitable mindset and madness to their passion of stock market, and the company has both mindset and madness , which sets them apart from their competition. The color of the logotype is neutral white.
MADOVERSHARES



MADOVERSHARES
Bull (front view)
Madovershares

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Candlestick

Bear (top view)

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Spacing
Our logo should always be prominent and legible. The exclusion zone exists to prevent the other elements being placed too close to the logo.
The Madovershares logo illuminates the expereince and heritage of the brand into powerful virtual shortcut


This minimum exclusion zone is equal to 10% of the total width of the logo. Whenever possible leave more space than the minimum permitted.
Typography
Typography
Bernard MT condensed font is chosen as the primary typography style as its bold nature and spacing makes it stand out of any context and its readability also makes its unique and establish a strong relationship with their clients.


Identity Design
Identity Design
Identity Design
By looking the needs of their clients and the company growth, I designed various essentials which they can use on the daily basis to plan daily and execute it tomorrow.
By looking the needs of their clients and the company growth, I designed various essentials which they can use on the daily basis to plan daily and execute it tomorrow.
By looking the needs of their clients and the company growth, I designed various essentials which they can use on the daily basis to plan daily and execute it tomorrow.




Candlestick

Bear (top view)
Bear (top view)
Bull (front view)
Bull (front view)

Madovershares
Madovershares

+
+
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Plan







Website Design
Website is designed under the concept of service design as they have to cater the clients with their services, and has to create a trustworthy relationship.

www.madovershares.com

www.madovershares.com

www.madovershares.com
Result
After the launch , annual revenue increases to 200%.
1.5 times the increase in their number of clients.
Around 1000 followers on Instagram @madovershares
After the launch , annual revenue increases to 200%.
1.5 times the increase in their number of clients.
Around 1000 followers on Instagram @madovershares
After the launch , annual revenue increases to 200%.
1.5 times the increase in their number of clients.
Around 1000 followers on Instagram @madovershares